Good morning, AI enthusiasts!
AI isn’t making you faster. It’s making you produce more drafts to clean up. This week, we’re breaking the “prompt and pray” habit and turning AI into a repeatable system you can use across campaigns, ops, and founder work.
Plus, you’ll discover a copy-and-paste House Style Card and a 3-step workflow that makes AI output consistent, not random. If you’ve got real work to ship, this is the difference between playing with AI and actually getting your time back.
Was this email forwarded to you? Subscribe here.
Want to catch up on previous issues? Read more here.
TRY THESE AI PROMPTS FROM 2SLASH
Elevate your e-commerce content with this prompt. Input your product’s full description to recevie a concise, market-ready list of key features and benefits designed to inform potential customers.
Generate AI Stock Image for a Blog
Generate a new stock photo-like image that is plagiarism-safe for your blog post. Provide the topic, and create an image that captures your audience’s attention.Generate a high-quality, comprehensive outline for a blog post.
PROMPT REHAB
Prompts are a productivity trap
AI isn’t making marketing faster, it’s making marketing busier.
That sounds wrong until you watch what happens inside most teams. They generate more drafts. More variations. More “options”.
And then they spend their best hours doing the least valuable work: editing, arguing about tone, fixing missing proof, and stripping out confident nonsense.
If AI is saving you time, why does your calendar feel worse?
Here’s the real answer.
Most people use AI to create content.
Smart teams use AI to create standards.
That difference is where real productivity lives.
The assumption worth questioning
We keep treating prompting like a skill. As if the goal is to become the person who can type the perfect sentence into the magic box.
That’s a hobby.
Businesses do not scale on hobbies. They scale on systems that produce decent work on a Tuesday when you are tired, distracted, and half-thinking about a meeting you should have declined. If your AI output depends on you being “in the zone,” you do not have a workflow. You have a mood.
And moods are not reliable.
A prompt is a one-time request. A system is a repeatable path from input to output. If you want AI to stop behaving like a slot machine, you need three things:
A House Style Card
A short list that defines your voice, structure, and rules.
Not “make it engaging.”
Rules like:
Short paragraphs.
Make a claim, then back it up.
Include one example.
Include a checklist.
No invented stats.
End with a next step.
This isn’t branding fluff. It’s a productivity tool.
When the rules are clear, you stop rewriting the same guidance. Your team stops debating taste. Review gets faster.
An input form that forces clarity
Most bad AI output starts with bad inputs.
If your brief is “write a LinkedIn post about our webinar,” you’re asking the model to guess what you mean. Give it a structure:
Who this is for?
What you want them to do?
The proof you have.
The objections you expect.
What to avoid saying.
Marketers love templates until it is time to use one. Start using one.
A quality gate that blocks workslop
Workslop is content that looks finished and wastes your time. So create a checklist the output must pass before you ship it:
Is it specific?
Does it use proof?
Does it match our voice?
Does it include a next step?
Did it avoid risky claims?
This is the part nobody wants to do. This is the part that buys your time back.
The practical move for this week
Pick one marketing workflow you repeat weekly.
Examples:
Turning a webinar into campaign assets.
Writing a customer story.
Shipping a weekly update email.
Write a House Style Card.
Create a simple input form.
Add a quality gate.
Then run the same workflow three times.
If the third run is not faster than the first, the system is not tight enough. That’s the test.
Not “did AI write something.” Did it reduce your effort the next time you did the same work?
RIVET RECOMMENDS
TOGETHER WITH BEEHIIV
A big 2026 starts now. True builders use this stretch of time to get ahead, not slow down. Launch your website with AI, publish a stunning newsletter, and start earning more money quickly through the beehiiv Ad Network. Use code BIG30 for 30 percent off your first three months. Start building for 30% off today.
ADVERTISE WITH RIVET MEDIA
Interested in advertising in our newsletters?
Connect with more than 20,000 of the world’s best marketers, growth leaders, product managers, business professionals, entrepreneurs, startup founders, and business owners who read a newsletter published by Rivet Media. Learn more.
FEATURED PROMPT
Write Google ad copy
You are tasked with crafting compelling ad copy for a [product/service] targeting [target audience]. Your ad copy must stand out among competitors in the search results, compelling users to click through to the website. Focus on highlighting the key benefits and features of the [product/service], incorporating relevant keywords to improve ad relevance and Quality Score. Ensure the ad speaks directly to the [target audience]'s needs and pain points, offering a clear solution. The copy should include a strong call-to-action (CTA) that encourages immediate action, whether it's making a purchase, signing up for a newsletter, or contacting for more information. Your ad copy should be concise, persuasive, and tailored to fit within Google Ads' character limits, making every word count to maximize impact and conversion rates.
TRY PROMPT GENERATOR
Most people struggle to get AI to produce great content. The reason? Their prompts are too vague, generic, or just plain ineffective.
That’s why Bluejean AI built a free AI Prompt Generator - a tool designed to help you create clear, structured, and highly effective prompts in seconds.
No more trial and error, no more disappointing AI responses.
With Prompt Generator, you can:
Instantly generate expert-level prompts.
Tailor prompts for writing, brainstorming, or marketing tasks.
Get better, more relevant AI-generated results.