Gen AI Isn’t Replacing You... Yet.

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Hey there, fellow human! 👋🏼👽

🧵 In today's edition:

• Trending Prompts You Can’t Miss 🚀
  A spotlight on the hottest prompts right now.

• From Hype to Hard ROI in Gen AI

  Discover how Gen AI’s productivity impact is reshaping marketing.

• Instant Productivity Boost 🎁

  Grab a ready-to-use prompt and watch your efficiency soar.

• New AI Tools Spotlight 🛠️

  Your next favorite tool is here—find out what’s trending.

Lots to cover, so let’s dive in…🤿

Writer RAG tool: build production-ready RAG apps in minutes

RAG in just a few lines of code? We’ve launched a predefined RAG tool on our developer platform, making it easy to bring your data into a Knowledge Graph and interact with it with AI. With a single API call, writer LLMs will intelligently call the RAG tool to chat with your data.

Integrated into Writer’s full-stack platform, it eliminates the need for complex vendor RAG setups, making it quick to build scalable, highly accurate AI workflows just by passing a graph ID of your data as a parameter to your RAG tool.

Learn more about our production ready RAG tooling here.

Generative AI: From Hype to Hard ROI – What Marketers Should Know

In 2024, Generative AI (Gen AI) has evolved far beyond the “cool factor.”

Companies have doubled down, shifting from testing the waters to implementing Gen AI across functions to drive measurable ROI. A recent report shows a 72% increase in weekly Gen AI usage, with marketing, HR, and operations seeing the most growth.

This isn’t just a passing trend—Gen AI is now a crucial tool for productivity, impacting everything from campaign strategy to customer insights.

For social media managers, marketers, and content strategists, this growth translates into practical shifts in daily workflows.

Tasks that once consumed hours, like data analysis, content creation, and document generation, are now handled in minutes, allowing marketers to focus on high-impact work.

So, how do we maximize this tool’s power?

Where Gen AI is Making a Difference

The top areas of Gen AI adoption reveal clear productivity wins:

Document Creation and Summarization: 64% of users automate routine document tasks, from press releases to social media summaries, saving hours on mundane work.

Data Analysis and Competitive Intelligence: AI now enables 62% of teams to quickly analyze trends and insights, giving marketers data without hiring full-time analysts.

Content Creation and Personalization: 58% of respondents use Gen AI for high-efficiency content creation, and another 58% use it for hyper-targeted ad personalization, allowing marketers to deliver tailored experiences at scale.

Top Applications of Gen AI in 2024: Popular uses include document creation (64%), data analysis (62%), content creation (58%), personalization (58%), and customer research (57%).

Despite these gains, only 55% of respondents are fully satisfied with Gen AI’s capabilities—especially for complex and creative tasks. There’s still room for improvement, and the smart marketer knows where Gen AI fits best in the strategy.

What This Means for Marketing ROI

As companies move from “try” to “trust,” spending is stabilizing, yet 72% of companies still plan to increase their AI budgets next year.

For marketers, now is the perfect time to incorporate Gen AI into workflows. Think automating replies with ChatGPT, generating visuals with Midjourney, or using Jasper for ad copy personalization.

This shift isn’t about replacing roles; it’s about amplifying skills and offloading repetitive tasks so that employees can focus on strategy, empathy, and the creative work that drives customer connections.

Takeaway: Gen AI’s value lies in amplifying productivity and allowing marketers to focus on impactful, creative work. Companies that experiment early with use cases and measure results will set themselves up for sustainable, high-ROI AI integration.

Instead of asking “What can Gen AI do?” the question now is “How can we make it work smarter?”

Our Prompt of the week! 💯 

Every week, we give you a FREE prompt to copy and paste so you can start being more productive online. Here you go:

Social Media Marketing: Develop a Social Media Strategy

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Content, that instantly builds trust, delivers value and is fun to read.

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It is a WRAP! 💥

Thanks for reading this week's issue. As always, feel free to reply to this newsletter with any comments, requests, or questions.

Until next week,
-Itay