Elon’s AI just rewrote the rules

Good morning, AI enthusiasts. Welcome to Rivet Ai.

This week, we’re digging into the launch of Grok 4 and why it’s unlike any AI you’ve used before. Built to think more like Elon Musk than the average model, it’s already raising big questions. Plus, discover how Grok 4’s alignment, reasoning style, and government rollout could impact your work as a marketer or entrepreneur.

Was this email forwarded to you? Subscribe here.

NEW NAME, SAME CONTENT

Prompts Genius is now Rivet Ai

We’re thrilled to introduce our new name and logo — Rivet Ai. 🎉

Rivet Ai delivers the same amazing content you’ve come to love from this newsletter. You'll get the same amazing AI prompts, productivity hacks, cutting-edge AI tools, and the latest AI news and insights that have made this newsletter your go-to resource for all things AI. That’s why more than 13,000 of you (and growing) have joined us. Thank you.

TRENDING AI PROMPTS

1. Client Testimonial

   This Prompt can generate three positive client reviews for your business by simply adding your product or service's name and description, helping you improve your online reputation and attract more customers.

2. Customer Journey

   Optimize your customer journey with this Prompt!
   Create a tailored map for your company's product or service to highlight hurdles, retention strategies, and personalization. Elevate the customer experience to ensure satisfaction and loyalty.

3. Investor List

   This Prompt can help you find the perfect angel or VC investor for your startup. Add your specific requirements and let this prompt find the right investor, including their contact email.

ELON ELON ELON

Why Grok 4 Is Raising Eyebrows (and Winning Contracts)

xAI’s new AI isn’t just smart, it’s rewriting the rules.

If you're building with AI, you need to know about Grok 4.

Elon Musk’s xAI just dropped the latest version of its chatbot and while the headlines are shouting about its test scores, there’s a deeper story here. Grok 4 isn’t just trying to beat GPT-4 or Gemini on benchmarks. It’s trying to rewire what "truth" means in an AI model.

And that matters a lot more than it sounds.

Let’s break this down: Grok 4 launched last week, and it’s impressive on paper. It passes academic tests with flying colors. The premium “Heavy” version is built on Colossus, a supercluster running 100K+ GPUs. It’s multimodal, open about its reasoning, and even comes with flirty anime avatars if that’s your thing.

But here’s the kicker: Grok 4 doesn’t just pull from the web. It often pulls directly from Elon Musk’s own tweets when asked tough questions. That’s not an accident. The model is designed to reflect a “maximally truth-seeking” philosophy, which seems to align… quite neatly… with its founder’s worldview.

If you're a marketer or entrepreneur building on top of AI, that alignment should make you pause. Not because it's good or bad, but because it signals a shift. We’re moving from general-purpose chatbots to models infused with specific thoughts, opinions, value systems, and behaviors.

Now consider this: days after launch, Grok 4 landed a government offering. “Grok for Government” is a commercial suite aimed at U.S. agencies, backed by a $200M Department of Defense contract. The pitch? AI for national security, public services, and science.

This isn’t just about productivity anymore. It’s about who decides what productivity looks like and whose lens gets embedded into the tools we use every day.

So what should you take from this?

If you’re using AI to brainstorm marketing copy, automate workflows, or test campaigns, you’re not just using a tool. You’re working with an opinionated system that’s trained on a worldview, shaped by human choices.

This doesn’t mean Grok 4 is off-limits. It means you need to be conscious of the tools you adopt, how you prompt them, and what assumptions they’re baking into the output.

Think of it this way: your AI stack is your creative team. You wouldn’t hire someone without knowing their perspective. Why give an AI a seat at your table without asking the same?

Let’s keep pushing to understand not just what these models do, but why they do it that way. Because the future of marketing isn’t just AI-enhanced.

It’s AI-aligned.

TRENDING AI TOOLS

1. 2Slash — Prompt anything, anywhere*
   2Slash is your prompt-free AI assistant anywhere on the the internet. Just type // and instantly access powerful prompts to write better emails, create posts, summarize threads, or even respond to comments… all without leaving your workflow. It’s built for speed and perfect for marketers who live inside Gmail, LinkedIn, Notion, or Slack. Think of it as your personal AI assistant that works everywhere you type.

2. Ocoya — Create, caption, and schedule in one place
   Ocoya is a social media automation tool that combines AI-generated copy, image creation, hashtag suggestions, and post scheduling. It helps you go from idea to published post in minutes — no design or copywriting team required. If you manage multiple brands or need fast content at scale, this one’s a must-have.

3. Taplio — Grow faster on LinkedIn with AI
   Taplio helps marketers and founders build a strong LinkedIn presence using AI. It generates post ideas, writes engaging content in your voice, finds high-performing posts for inspiration, and even helps you manage lead generation and outreach. Whether you're building a personal brand or managing B2B campaigns, Taplio turns LinkedIn into a growth channel.

   *Presenting sponsor of Rivet Ai

NEWSLETTER RECS

The smartest marketers don’t just keep up, they stay ahead.

We’ve handpicked the most game-changing AI and marketing newsletters you need to be reading this week. Take a look and subscribe!

TRY PROMPT GENERATOR: IT’S FREE

Most people struggle to get AI to produce great content. The reason? Their prompts are too vague, generic, or just plain ineffective.

That’s why we built a free AI Prompt Generator - a tool designed to help you create clear, structured, and highly effective prompts in seconds.

No more trial and error, no more disappointing AI responses.

With Prompt Generator, you can:
✅ Instantly generate expert-level prompts
✅ Tailor prompts for writing, brainstorming, or marketing tasks
✅ Get better, more relevant AI-generated results

FEATURED PROMPT: JUST COPY & PASTE

Write a Referral Email

Act as a seasoned email copywriter with expertise in crafting compelling emails that drive action. Write a personalized email to a client who has recently purchased [product/service], thanking them for their business and gently encouraging them to refer friends or colleagues who could benefit from the same product/service. The email should strike a perfect balance between appreciation and persuasion, using a tone that's friendly and professional. Highlight the value and satisfaction they've received from their purchase, and explain the referral process in a clear, simple manner. Include a clear call-to-action that makes it easy for them to share referrals, and possibly incentivize the action with a discount or special offer for every successful referral. Ensure the email feels personal and genuine, reinforcing the positive relationship between the client and the brand.

ADVERTISE WITH US

Interested to advertise in one of our newsletters?

Connect with more than 13,000 of the world’s best marketers, product managers, startup founders, business owners, and entrepreneurs who read a newsletter from Rivet Media. Learn more.

Build More Than Just a Following

When it comes to building a business online, finding your audience is only the beginning. The real work is what comes next, and that’s what The Creator Business Summit is all about.

On July 16th, you’ll hear from four of the sharpest minds in the creator world: Shaan Puri, Codie Sanchez, Chris Koerner and Tyler Denk. All ready to give you the inside info on how they went from dreamers to moguls.

They’ve built audiences, grown brands, and launched businesses worth millions—and they’ll show you how they did it.

From personal brand to business empire, this summit is packed with real strategies, tools, and proven frameworks to help you build like never before.

Side-hustlers. Full-timers. Big media brands. There’s something for everyone to learn.

Sign up today.