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Good afternoon, AI enthusiasts!
This week, we’re unpacking the bold $34B move that if it were to happen turn Google Chrome into an AI-powered gatekeeper and what that means for your traffic, ads, and sales.
Plus, you’ll discover how to make your brand the one AI agents choose when there’s no click to chase. We’ll also share practical steps to prepare your content, data, and campaigns for an answer-first internet.
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TOP 3 PROMPTS FROM 2SLASH
Create eye-catching images for your social media posts. Enhance your online presence with vibrant visuals that captivate and engage your audience. Whether you want to describe the post or use the text directly, you can unleash your creative potential in seconds.
Realistic Cartoon
Explore a new style with our image generation prompt that blends realistic human features and playful cartoon elements. Simply enter your desired character to bring them to life with expressive eyes, stylized hair, and vibrant outfits.This prompt generates a vibrant Renaissance-style painting with an ethereal glow and flowing robes in a lush garden. Expect a detailed oil painting texture that blends classic and modern styles. Add any specific subjects or elements you wish to include.
PERPLEXING OFFER
If Google Stops Sending Clicks
Perplexity just made a $34.5 billion offer to buy Google Chrome.
That’s not pocket change, and it’s not a casual stunt. If it happened, marketers wouldn’t just tweak ad budgets, they’d be rethinking the entire path between a search query and a sale.
Because this isn’t about swapping one search box for another. It’s about the browser itself becoming the AI layer that answers questions, makes recommendations, and completes transactions without ever sending the user to your site.
Think of it as moving from “get found” to “get chosen.”
From keywords to completed tasks
In today’s world, you fight for rankings or pay for clicks. If Chrome ran on Perplexity’s brain, you’d be paying for finished actions such as hotel booked, cart checked out, or table reserved.
That changes how you prepare your content, data, and offers. It’s less about drawing people in and more about fitting perfectly into the AI’s answer so it picks you.
How to prepare now
Build for answer engines, not just Google
Write concise, clear, evidence-backed content. Use structured data and schema so AI can pull it cleanly into its answers. Include fresh stats, product specs, and reasons to trust you.Clean your product feed
Inventory, prices, shipping times, return policies are all accurate, all machine-readable. If the AI can’t parse it, you disappear from consideration.Test Perplexity’s current ads
Their “sponsored answer” format is small but gives clues about creative and offers that work when the ad is the answer. Use this to train your messaging.Rethink conversion tracking
If the sale happens in the browser, not on your site, you need server-side tracking and clean room setups to measure what’s working.
Why this boosts productivity
Done right, you’ll waste less on people who were never going to buy. Campaigns will hit decision points directly.
But it also means your best pitch, proof, and offer have to be front-loaded into the answer. You won’t get a second chance on your landing page.
The bigger shift
If AI takes over the browsing layer, search rankings will matter less than being the trusted source the agent selects in real time. That’s a new skill set.
The brands who win will be the ones who make it easy for AI to pick them because they’re the most complete, the most credible, and the most convenient choice at the moment of decision.
If you’re not building for that now, you’ll be competing for attention in a game where the audience has already moved on.
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