Apple just gave up on Siri

Good morning, AI enthusiasts. In today’s issue, discover why Apple may hand Siri’s brain to OpenAI or Anthropic and what it means for your prompts.

This shift could reshape how your content gets found, summarized, and spoken aloud.

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APPLE UPDATE

Siri’s brain transplant: Apple might go outsourced

Apple spent years building Siri’s brain in secret. Turns out, they might now rent someone else’s.

According to Bloomberg and others, Apple is deep in talks with Anthropic and OpenAI to power Siri with external LLMs. Not in five years—now. This is the most un-Apple thing Apple has done since launching iTunes for Windows.

But this story isn’t just about Apple. It’s a warning—and a gift—for marketers, content strategists, and anyone relying on prompts to get their job done faster.

Here’s why it matters.

Siri is about to get smarter. But it won’t be Siri anymore.

If Apple moves forward, Siri may soon tap Claude (Anthropic) or GPT‑4o (OpenAI) to answer questions, write messages, summarize calls, and run your schedule. Imagine a user saying: “What should I post today on LinkedIn?” And Siri pulls from your calendar, inbox, recent notes, and drafts a tailored post... complete with image suggestions.

That’s no longer science fiction.

For prompt-heavy professionals, this changes how people interact with their content and their devices. We’re shifting from prompt-as-input to context-as-input.

How this affects your work right now

Let’s be clear: if Siri gets Claude, your audience may soon consume your content via summaries. Not full reads. Not long scrolls. Just Siri saying: “This post is about the rise of quiet quitting. Here's the takeaway.”

Ask yourself:

• Does your content survive in summary form?
  

• Does your message make sense when stripped of visuals?
  

• Is your CTA clear when Siri reads it out loud in six words?
  

Now’s the time to audit for AI readability. Prompt Claude or GPT‑4o to summarize your best post. Would someone still care? If not, rewrite it.

Watch for the platform shift

If Apple goes forward, this will hit hard with iOS 27. That’s 1.5 billion people using a voice assistant that finally works. Voice search, multimodal prompting, context-rich replies.

You don’t need to build your own AI. But you do need to speak its language.

Start by crafting content that’s prompt-friendly, context-ready, and Siri-readable.

A NOTE FROM YOUR EDITOR

Hey there!

I've got some exciting news to share. Prompts Genius has officially joined the Rivet Media family! 🎉

What does this mean for you? First, let me be crystal clear – the content you love isn't changing. You'll still get the same AI prompts, productivity hacks, cutting-edge AI tools, and the latest AI news and insights that have made this newsletter your go-to resource.

You may notice some visual updates rolling out over the next few weeks as we refresh our look, but our mission remains the same – helping you become an AI-powered productivity machine.

And speaking of big things... mark your calendar for July 16th. We've got a big announcement that's going to take this newsletter to the next level.

With thanks and cheers!
The team at Rivet Media

P.S. Seriously, July 16th. It's going to be good. 😉

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STOP USING WEAK PROMPTS

Most people struggle to get AI to produce great content. The reason? Their prompts are too vague, generic, or just plain ineffective.

That’s why we built a free AI Prompt Generator - a tool designed to help you create clear, structured, and highly effective prompts in seconds.

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FEATURED PROMPT

Brainstorm Content Ideas

Act as a social media marketing expert. Your task is to brainstorm innovative content ideas for [social media platform] that are specifically tailored to engage [audience]. These ideas should be fresh, relevant, and align with the latest trends on the platform. Focus on creating content that not only resonates with the target audience but also encourages interaction and sharing. Ensure that the ideas are feasible and can be executed within the constraints of the platform's format and guidelines.

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